Resume
Work Experience
Naterra International | Jan 2025 – Present
Creative Copywriter | Oversight across Tree Hut, Baby Magic, bdy.
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Serve as the sole and first copywriter for the company; create streamlined copy approval processes and brand style guides for all product lines.
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Write copy for packaging, PDPs, in-store displays, shelf strips, influencer boxes, press releases, paid ads, newsletters, and digital content.
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Create and maintain the bdy. brand voice from launch, crafting all web, product, and marketing copy.
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Develop PIF and PIM systems to manage product copy, ingredient lists, and retailer PDP content.
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Name seasonal collections, scents, gift sets, and taglines to align with brand storytelling.
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Write copy for international activations in Canada and Australia, ensuring compliance and cultural relevance.
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Partner cross-functionally with creative, brand, sales, and regulatory teams to meet deadlines and maintain consistency.
Emergency Leadership Institute |
2024
Freelance Copywriter
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Developed clear, persuasive copy for websites and marketing materials with consistent brand voice.
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Produced engaging product descriptions and optimized e-commerce assets for clarity, storytelling and conversion.
EspressGo (Case Study) | 2024
Content & UX Writer
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Created user-focused copy for mobile app targeting remote workers, optimizing messaging for simplicity, clarity and brand alignment.
Society Row Creative Agency | 2021 – 2022
Digital Content Manager & Copywriter
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Wrote product descriptions, social posts, and email campaigns for fashion and beauty brands.
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Ensured on-time delivery and brand consistency across multiple digital platforms.
AMC Networks | 2022 – 2024
Media Planning & Strategy Analyst (BBC America)
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Coordinated campaign scheduling and messaging alignment across creative and marketing teams.
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Assisted in concept development for network promotions, ensuring brand voice consistency.
Education
Certifications & Awards
2018 - 2020
Bachelor of Science in Creative and Entertainment Industries | Belmont University
Minor in Music Business
2016 - 2018
Radio, Television, & Film | The University of Texas at Austin
Apr 2025
April MVP of the Month | Naterra International
Awarded Company-wide MVP of the Month within four months of joining, recognized by peers and leadership for outstanding contributions and impact.
2024
Search Engine Optimization (SEO) Specialization | Coursera
Skills acquired: SEO, Search Algorithm, Business Reporting, Content Marketing, Inbound Marketing, Keyword Research, Mathematical Optimization, Data Analysis, Social Media Marketing
2021
Certificate in UXUI Design | The University of Texas at Austin
An intensive 24-week long boot camp. Skills learned include Figma, Adobe XD, HTML5, CSS, JavaScript, Bootstrap, jQuery, User-Centric Design Research, Visual Prototyping & Wireframing, User Interface Development.
Skills & Expertise
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Packaging & Product Copywriting (CPG)
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Brand Voice Creation & Maintenance
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PDP & SEO-Optimized Copy
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Paid Media & Social Content
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Email Campaigns & Newsletters
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Go-to-Market Launch Copy
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Cross-Functional Collaboration
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PIF/PIM Systems Creation & Management
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Regulatory & MoCRA Compliance
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Copy Style Guide Development
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Creative Concept Naming (Collections, Scents, Products)
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UX Writing & User-Centric Messaging
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Basic HTML & CSS
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Content Management Systems
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Figma
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Google Suite
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Microsoft Office
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Attention to Detail
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Team Collaboration
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Adaptability in Fast-Paced Environments