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Product, Blog, & Website Copy - Emergency Leadership Institute
Focus
Brand Voice, Brand Awareness
Brand Voice
Professional, Informative, Confident
As a freelance copywriter for ELI, I provided insights on improving the company’s website functionality, specifically regarding content writing and SEO optimization strategies.
I crafted engaging and persuasive copy for product pages and website content to promote ELI's services.
ELI’s business goals included selling services and products, increasing brand awareness, and developing a strong brand identity. To support these goals, I created a blog post that helped potential customers better understand ELI’s mission and the services they offer, while aligning with the company’s brand voice and SEO initiatives.
